![]() Even the not-so-savage notifications can be transformational. ![]() ![]() “They kind of drag you, and sometimes you just need that in your life,” says Rachel Sonis, a 25-year-old editorial assistant at a book publishing house in New York City. Maybe the most gut-punching of all is how on-point they always seem to be-even if, yes, that’s usually the case with any horoscope, psychic reading, aura reading, etc., etc. Banu explains they’re meant to sound like your group texts: conversational, zero bullshit, lovingly savage. They’re brutal.Īnyone else feel like Co-Star is just goin' OFF on you every morning with that push notification? /qZ3nlhpMJS- Alyssa DeHayes April 18, 2019 Even if you don’t use Co–Star, you’ve definitely seen its push notifications (part self-help advice, part real-talk sound bite) in your feed. Now there are apps-and push notifications. “Until 10, 15 years ago, if you wanted to get into astrology, you had to find a new-age bookstore and buy the books and sit and study.” “Meme culture and the idea of creating your own knowledge base and democratizing astrology is something that the internet created in a lot of ways,” she explains. That said, visibility is up, thanks to technology. It’s not huge.” According to a 2018 report, about 60 percent of Americans described astrology as “not at all scientific” in 2016, down from 65 percent two years earlier. “There has been a minor uptick in recent years, but it’s maybe 10 percent. “The National Science Foundation has been polling people since the ’70s about their relationships to astrology from a skeptic point of view: ‘Do you believe in astrology?’ ‘Do you believe astrology is scientific?’” Banu says. But the thing about this “trend” is.it doesn’t actually exist. If you ask the bajillion trend pieces orbiting the internet, we’re in an astrology boom. Also important: “Holy fucking god, we are hiring engineers,” Banu tells me. In April, the company announced $5 million in fundraising from investors. It’ll be available on Android by the end of the year, and more social and educational features are on the way. The sleekly designed, five-star-rated app is less than 2 years old and already has more than 3 million registered accounts with zero marketing (word of mouth is cooler and cheaper). (For $3, you can compare your chart to anyone who isn’t a registered user.) Oh, and push notifications, but more on those later. Co–Star also provides a daily horoscope and a compatibility feature that lets you compare birth charts with friends. The placement of everything in the solar system from that vantage point at the time of your earthly debut, according to astrology, can explain everything from why you fight with your mom to what career you should consider to what makes you happiest, saddest, and most afraid. For those who don’t know, Co–Star generates your birth chart based on your time, day, and location of birth.
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